Softchoice was founded by David Holgate and Jone Panavas to sell hard-to-find software products to corporate customers. In 1989, we launched in Toronto with a catalog of approximately 10,000 software titles, compiled by hand, and a brave ambition to create a different kind of technology company—values-based, approachable and always doing right by our customers and people. Although we have grown and transformed over the past 30 years, our commitment to creating success for our customers and our people is stronger than ever.